Ode to a new door opening
Studio Ode designed the floral installation and in-store styling for Byredo’s Gough Street boutique opening — sculptural, moody florals that felt as intentional as the fragrance.
- Client
- Byredo
- Category
- Events
- Location
- Gough Street, Hong Kong
- Date
- May, 2026
- Industry
- Beauty & Fragrance
The Brief
For the opening of Byredo’s Gough Street flagship, Studio Ode was asked to dress the boutique with florals that felt as intentional as the fragrance — sculptural, moody, and a little unexpected.
The Result
Orange gerberas, trailing texture, and long dark stems held their own against burgundy lacquer, stone, and candlelight — an installation that greeted the room quietly. Guests moved through perfume, flowers, and light as one composition: a door opening that felt considered from the first step inside.
